Sergio is a digital marketing professional with almost two decades of experience in increasing brand awareness and demand generation through successful digital and social media campaigns. He has worked at bigwig multinationals like Google and Hewlett Packard, leading the charge with his expertise. As the Head of Marketing at the eBusiness Institute, he is committed to helping companies and international organizations achieve their digital transformation goals. Sergio is a results-driven professional who understands the digital landscape and marketing tools to maximize marketing efficiencies and savings. In addition, he has recently pursued further education in data science, UX, MarTech, and Generative AI applications for marketing and business. He holds certifications from Google in Data, User Experience (UX) Design, Google Advertiser, and Google Analytics. Sergio has also completed a Master of Business Administration (M.B.A.) in Marketing & Strategy from the University of Geneva and studied New Technologies Applied to the Tourism Industry at Universitat d’Alacant. In summary, Sergio is a highly skilled digital marketing expert who is passionate about helping businesses thrive in the digital age.